Elsa PAU is the founder and Group CEO of BlueOnion. This ESG analytic platform exposes greenwashing behavior and promotes responsible investing by examining the stewardship practices of asset managers, insurers, pension providers, and public and private companies. PAU is a finance industry veteran focusing on sustainable, responsible, and impact investing. She advocates for investor protection and drives compelling propositions that benefit real change for the finance community. Her mission for BlueOnion is to steer financial services providers toward ethical practices to address climate change and social injustice, helping investors achieve optimal returns with the highest moral responsibilities. She is an investment governor of an Asian family office and a Committee member of the Hong Kong Council of Social Services Development Fund.