As CEO of BlueMark, Christina Leijonhufvud oversees all aspects of business strategy, new product development, and external relations. She established BlueMark as the leading provider of impact verification and a pioneer in setting benchmarks for best-practice impact management and reporting. A thought leader in impact and sustainable investing since its early days, Christina has published numerous influential reports. She is also an active member of the G7 Impact Taskforce, collaborating with global leaders in business, impact investing, and public policy to improve “Impact Transparency, Integrity and Reporting.” Prior to co-founding Tideline, the impact investing consultancy from which BlueMark spun out, Christina was a Managing Director at J.P. Morgan, where she created and led the firm’s Social Finance division, a novel merchant banking business. Christina holds an MSc from the London School of Economics, an MA from George Washington University, and a BA from UCLA.