Professor Winnie Qian Peng is Director of Roger King Center for Asian Family Business and Family Office, Director of Thompson Center for Business Case Studies, and Adjunct Associate Professor of Finance at HKUST. She is also the only Asian board member of International Family Enterprise Research Academy (IFERA). Professor Peng is currently a columnist at Hong Kong Economic Times and China Family Business Review. Professor Peng offers family business and family office courses at HKUST, and tailor-made programs for family owners around the world. Professor Peng received her Bachelor’s degree in Accounting from Tsinghua University, and her PhD degree in Finance from HKUST.